Tuesday, August 14, 2012

ZSL Develops a Hyper-Local Cross-Platform Mobile Marketing Solution

ZSL engineered and developed this new innovative Location-based Mobile Marketing software,for the Digital Signage Services Company, available for iOS and Android OS platforms backed by web application hosted in AWS Cloud, which included Web-based Campaign Management Application and Consumer-targeted Mobile Apps downloadable from Apple iStores and Android Market Place/Google Play. The solution provisions  advertising and media organisations to float mobile advertisements through the web-based campaign management application to targeted geographic areas and genders. This web application renders the advertising and media organizations with end-to-end mobile marketing support, which includes campaign management, vendor management, administration console, marketing & sales user management and pricing modules. The mobile ad campaigns can be created and targeted based on geography, gender and categories widely ranging for various products and services including food, retail, pharma, electronics, apparels, logistics and more. The GPS Listener, developed by ZSL, integrated in the consumer downloadable mobile app helps the mobile device to listen periodically for new campaigns or deals or ad messages and receive alert notifications for the categories, subscribed by the consumers, within the geo-fenced area of the mobile device. The consumers can set the geo-fence, in their mobile device, to be either walking or driving based on which the campaign zone is set automatically. The solution provisions the consumers to invoke re-alert notifications of un-viewed deals within the geo-fenced areas. The solution is multi-lingual and consumers have privilege for language preferences.


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